Ortea Next is evolving from mere product sales to the concept of “servitization,” through a business model renewal project.
Servitization is a process in which services are not seen as ancillary to the sale of a product, but become a central element of the offer itself, moving from a product-centric vision to an integrated supply of goods and services.
Our BU manager Service Matteo Sozzi and our new IoT services manager Daniele Appiani have already started working in synergy to concretely implement this new paradigm of Ortea Next.
To this end, an agreement has just been signed for the purchase of an Asset Management System platform for the planning and operational management of the service portfolio.
The platform manages all the company’s assets, offering customers the ability to self activate service tickets, viewing video tutorials and technical documentation.
The next step will consist of interfacing with the future “Ortea Next Cloud” platform, which, thanks to machine learning functions, will automatically open technical service tickets should the equipment be in less than ideal condition.